WIRED // WHAT'S INSIDE PLAY-DOH

 

We worked with the cool cats at Radical in NYC to produce one of a series of What's Inside videos for Wired. After much exploring with claymation, we landed on using 3D — and dang was it fun!

 

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CREDITS

 

Client: WIRED Magazine
Agency: Radical
Directed by Giant Ant
Producer: Teresa Toews
Script: Radical
Creative Direction: Jay Grandin

Art Direction: Jorge Canedo Estrada
Design: Jorge Canedo Estrada, Nicholas Ferreira
2D Animation: Jorge Canedo Estrada, Matt James
3D Animation: Jorge Canedo Estrada, Nicholas Ferreira, Shawn Hight, Matt James, Jay Grandin
Music & Sound FX: Ryland Haggis