TARGET // FALL NATIONAL MEETING

 

Target approached us with another nearly-open brief to produce a 1 minute spot to open their Fall National Meeting in the Target Centre in Minneapolis. In response, we developed a story that follows the brand from a genesis moment through to present. The story follows three characters: Fast, Friendly, and Fun (the 3 components on the Target logo). As the spot progresses and they develop their skills at being awesome, the world comes to life with greater and greater complexity.

The spot is designed to transition into the rest of the conference's broadcast package, which is why it feels a bit cut short.

 

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CREDITS

 

Client: WIRED Magazine
Agency: Radical
Directed by Giant Ant
Producer: Teresa Toews
Script: Radical
Creative Direction: Jay Grandin

Art Direction: Jorge Canedo Estrada
Design: Jorge Canedo Estrada, Nicholas Ferreira
2D Animation: Jorge Canedo Estrada, Matt James
3D Animation: Jorge Canedo Estrada, Nicholas Ferreira, Shawn Hight, Matt James, Jay Grandin
Music & Sound FX: Ryland Haggis