SRAM -
Eagle Powertrain

Explainer
2025

Introducing Eagle Powertrain, SRAM’s newest offering the E-MTB space. We worked directly with SRAM to help inform riders by introducing them to all that Eagle Powertrain has to offer, from beginners to seasoned pros.

Auto & Coast Shift.

With so much innovation packed in to the Eagle Powertrain system telling the story of Auto & Coast Shift came with its own set of challenges. CG product renders that accentuate functionality were wrapped in a bold graphic design + motion package that highlighted the unique benefits of the system while maintaining accessibility for a broad audience.

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of 3D: Matthew James

Producer: Kaely Blanche
Creative Direction: Jay Grandin
3D Lead: Chris Moberg
3D Artists: Chris Moberg, Marcio Flausino
2D: Artists: Shawn Hight, Alex Murphy
Design: Gabriel Silveira
Music Editing + Mix: Jeff Moberg