Powerade -
It Takes More

Nobody takes their traditions seriously quite like US college football fans. We paired these wacky habits with good old fashioned, bone-crunching motion graphics, mixing 2D, 3D and all the glow & chromatic aberration we could muster.

UCLA—

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of 2D: Conor Whelan
Head of 3D: Matthew James
Producer: Melissa Buisan
Creative Direction: Conor Whelan
Storyboard & Concept Dev: Conor Whelan, Lou Papa, João Lavieri,
Eric Pautz

Art Direction: Lou Papa
Animation Direction: Shawn Hight
Design: Lou Papa, João Lavieri, Eric Pautz
2D Artists: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell
3D Artists: Jane Guan, Duncan Patterson, Shawn Hight
Compositing: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell, Duncan Patterson
Sound Design + Mix: Playdate Audio