Mailchimp -
Rebrand
A return collaboration with Mailchimp, bringing their ‘expert absurdist’ brand style to life. We created four spots built around illustrations from their brand system, commissioned by R/GA from artists around the world. Exquisitely odd source material, and a pleasure to animate.
Growth
So you’ve been successful but want to be really successful. So you use Mailchimp. Duh.
Marketing Platform
Let’s say you run a business, and you want to grow your audience. So you use Mailchimp. It’s a platform. For marketing.
Guidance
Imagine you run a pottery school, and you want more foot traffic… but you don’t know much about marketing. Umm, you use Mailchimp.
Tools
Imagine running a business. Now imagine marketing it. Did you imagine Mailchimp?
You should have.
Keep it loose, you silly goose.
Clean it up, but keep it messy, if you know what we mean. Slap some computer ink on those rippling rasters. Perfectly imperfect, just like you.
Credits -
Client: Mailchimp
Agency: R/GA
Animation Directed by Giant Ant
Executive Producer: Teresa Toews
Creative Direction: Jay Grandin
Producer: Teresa Toews
Illustration: Franz Lang, Amber Vittoria
Animation: Henrique Barone, Conor Whelan, Diego MacLean, Taylor Peters, Sitji Chou, Jay Grandin
Music & Sound Design: Antfood