Mailchimp -
Google Ads
Product Launch
2017
We had the most fun ever on this fast turn around spot for Mailchimp, introducing their Google Retargeting Ads integration! On what could have been a UI tour, they let us tell the story using Pearl, a short-attention-spanned feline wandering the internet in search of yarn. Spoiler alert: she finds it.
A stories and B stories.
We love being part of the storytelling process.
In this case, Mailchimp had very little time, and a relatively dry product to explain. We opted to keep the script straight forward, bringing the story with a metaphorical romp through the internet by Pearl, the cat.
Sure beats a hand holding a phone, as far as we’re concerned.
Behind the scenes.
Our visual palette was so simple, that nice movement was key. Instead of doing the ol’ After Effects puppet, we brought Pearl to life frame by frame.
Now that’s a lot of cats to draw in a couple of weeks.
Credits -
Client: Mailchimp
Directed by Giant Ant
Creative Direction: Jay Grandin
Producer: Liam Hogan
Script: Jay Grandin & Mailchimp
Storyboard: Rafael Mayani & Jay Grandin
Art Direction & Illustration: Rafael Mayani
Animation Direction: Henrique Barone
Character Animation: Henrique Barone, Chris Anderson, Alex Grigg
Cleanup: Chris Anderson, Henrique Barone, Junyi Xiao, Fernanda Ribeiro, Taylor Peters
2D Animation & Compositing: Matt James
Original Music & Sound Design: Sono Sanctus