LULULEMON // 20th ANNIVERSARY

 

We were very excited to work with hometown hero, lululemon, on a series of spots created in celebration of
their 20th birthday. The spots bring to life five of the lines from lululemon's evolved manifesto through the stories of some badass members of their global community. 

 

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CREDITS

 

Client: Lululemon
Agency: Lululemon
Directed by Giant Ant
Head of Production:
Teresa Toews
Producer:
Matt James
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani

BOXER
Storyboard: Rafael Mayani, Jay Grandin
Illustration: Rafael Mayani
Animation: Sitji Chou, Henrique Barone, Jorge Canedo Estrada, Doug Alberts, Jardeson Rocha, Taylor Peters
Music & Sound Design: Playdate

YOGI
Storyboards: Conor Whelan
Illustration: Rafael Mayani
Animation: Henrique Barone, Shawn Hight, Conor Whelan, Reece Parker, Melisa Farina, Salvador Padilla, Taylor Peters, Genice Chan
Music & Sound Design: Playdate

SKIER
Storyboards: Rafael Mayani, Jay Grandin
Illustration: Rafael Mayani, Genice Chan
Animation: Sitji Chou, Shawn Hight, Diego Maclean, Matt James, Reece Parker, Jardeson Rocha, Salvador Padilla
Music & Sound Design: Playdate

MUSICIAN
Storyboards: Rafael Mayani, Conor Whelan, Jay Grandin
Illustration: Rafael Mayani, Genice Chan
Animation: Conor Whelan, Diego Maclean, Sitji Chou, Douglas Alberts, Taylor Peters, Shawn Hight, Sebastian Curi, Reece Parker, Jardeson Rocha
Music: Youngblood
Sound Design: Playdate

WARCHILD
Storyboards: Eric Pautz
Illustration: Rafael Mayani, Eric Pautz, Genice Chan
Animation: Diego Maclean, Sitji Chou, Shawn Hight, Jay Grandin, Matt James, Reece Parker, Jardeson Rocha, Salvador Padilla, Ben Ommundson, Melisa Farina, Genice Chan
Music: Emmanuelle Jal
Sound Design: Playdate

MANIFESTO
Animation: Doug Alberts, Taylor Peters, Matt James, Conor Whelan