Coca-Cola -
Times Square
Several years, a 70-foot billboard and a whole lot of fizz.
We worked directly with Coca-Cola to develop content for their 70-foot Times Square board, promoting new product launches, celebrating special days, events and seasons, and generally sparking joy.
A big bag of tricks
We’ve had the opportunity to play with all of the tools, deploying a mix of traditional animation, motion graphics, playful 3D and photo-realistic product imagery.
Making the logo bigger has never had such impact.
Our producer Melissa’s parents finally understand what she does for a living, but only kind of.
