The MEC Story

Mountain Equipment Co-op is a pretty special place to many of us on the team, so we were very excited when they brought us in to help them articulate their story to themselves. After some time spent with the executive management team we crafted a story designed to remind them of the entrepreneurial spirit and curiosity that inspired their beginnings — the same outlook that will keep them relevant moving forward. We chose to represent the co-op as the interface between members and activity: the boots, shoes skis, gloves or bikes that connect us to the outdoors.