Strangeloop Networks provides site web and mobile site optimization. The trick is that their technology is very very complex if you’re not an IT person and, alas, there was our challenge. After wading through several white papers and bending our brains around how exactly their technology works, we set out to simplify the message so that most people could easily follow the concept. We took a fairly abstract approach that was designed to reinforce the story visually without overly complicating things with unnecessary metaphor and figures. We think it’s pretty.