Twitch -
Legends of the Live: Pokimane

Online Ad
2021

The tale of a hero to people far and wide, armed with the abilities to befriend anyone AND eat while gaming.

One in a series of spots for Twitch, this one telling the legend of Pokimane and, even more importantly, her cat Mimi.

 
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Visual development -

 
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And then there were toys -

 
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Credits -

Client: Twitch
Agency: Twitch Creative
Directed by Giant Ant

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Cory Philpott, Teresa Toews
Creative Direction: Jay Grandin
Associate Creative Director: Rafael Mayani
Art Direction: Genice Chan
Animation Direction: Esther Cheung
Storyboard: Esther Cheung

Illustration: Genice Chen, Rafael Mayani, Hugo Baurens
Animation: Esther Cheung, Ben Ommundson, Khylin Woodrow
Additional Clean Up Animation: Fernanda Ribeiro, Marie Bossis, Genice Chan
Compositing Lead: Diego MacLean
Compositing: Diego Maclean, Noah Bavonese
VO Talent: Don Andrews
Music: 5 Alarm
Sound Design: Playdate