TVFCU-
Sharing the Magic

Commercial
2024

We put away all of the big computers and pulled out our pencils for this very cute script, brought to life with good old fashioned traditional animation. If you live in Tennessee, you might have even seen it debut during the 2024 Super Bowl broadcast.

Character Development

TVFCU wanted to use last year’s successful stop motion campaign as a starting point, and so we started with “fan art” of their cast of characters to incorporate into our traditionally animated world.

The old fashioned way.

We didn’t use paper or anything, but we sure did do a lot of drawings in a row to complete this spot.

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of Design: Rafael Mayani
Head of Character Animation: Sitji Chou
Head of 2D Animation: Conor Whelan

Sharing the Magic

Producer: Kaely Blanche
Creative Direction: Jay Grandin, Rafael Mayani
Art Direction: Rafael Mayani
Illustration: Lou Papa, Sophia Ouellette, Rafael Mayani
Cel Animation Direction: Sitji Chou
Cel Animation: Louis Roba, Ben Ommundson, David Borrull, Sitji Chou Additional Clean Up Animation: Santiago Gonzalez, Sophia Ouellette
Compositing Lead: Alex Murphy
Compositing: Alex Murphy, Duncan Patterson, Conor Whelan
Music: Walter Martin
Sound Design: John Poon

Party Savings

Producer: Kaely Blanche
Creative Direction: Jay Grandin, Rafael Mayani
Art Direction: Rafael Mayani
Illustration: Sophia Ouellette, Lou Papa
Cel Animation Direction: Sitji Chou
Cel Animation: Fabio Valesini, Diego Maclean, Sitji Chou
Additional Clean Up Animation: Andrés Moncalvo
Compositing Lead: Diego Maclean
2D Animation: Diego Maclean
Sound Design: John Poon