Truth -
Stress City

PSA Campaign
2023

Working with our friends at Mojo Supermarket, we developed a series of PSA’s for TRUTH—reminding viewers to put down the vape or risk an encounter with an evil Vapebot and a three-headed dragon. An epic pair of faux game trailers felt like the perfect approach for its premiere at The Game Awards.

Watch Kingdom of Stress HERE.

 
 
 

Cubes, cubes, and more cubes!

From corn kernels to pigs, all things begin with the mighty cube.

 
 

An epic saga told two ways.

With awesome retro video game cartridges to boot!
Watch the other spot HERE.

 
 
 
 
 
 
 

The 2D cubes behind the 3D cubes.

Before levelling up to the third dimensions all of our cubes started out flat.

 
 
 
 
 

Credits -

Client: Truth
Agency: Mojo Supermarket
Directed by Giant Ant

Executive Producer: Teresa Toews
Executive Creative Director:
Jay Grandin
Creative Director:
Eric Pautz
Head of Design:
Rafael Mayani
Head of 3D:
Matthew James

Senior Producer: Cory Philpott
Producer:
Melissa Buisan
Creative Direction:
Eric Pautz
Art Direction:
Rafael Mayani
Animation Direction:
Matthew James

Design: Rafael Mayani, Lou Papa, Sophia Ouelette, Eric Pautz
3D Animation: 
Chris Moberg, Jane Guan, Duncan Patterson, Matthew James
Character Rigging & Animation:
Twisted Mountain Animation
Lighting:
Chris Moberg, Matthew James
Compositing: Chris Moberg, Matthew James, Eric Pautz

Music: Marmoset
Sound Design: John Poon