Slack -
Frontiers Intro

Conference Opener
2019

We were very excited to work with our old friends at Slack again, this time to write and create an intro video for their Frontiers Conference. Armed with a colour palette and the phrase Frontiers of Possible, we got to work on a 3D journey about teamwork and the value in solving complex problems together.

This spot went on to become the building blocks for their new brand look, and global brand campaign.

 
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Oh, balls.

Just kidding; it went off without a hitch! It was wonderful to have the rare opportunity (these days) to design for a large, wide format.

 

Concept art -

 
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Cutting the right corners.

The timeline for this project was tight, so we played with our frame rate, finally settling on 15fps. We like that it introduces a more stop-motion feel, but also dramatically decreased our render time.

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Credits -

Client: Slack
Directed by Giant Ant

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Direction: Jay Grandin
Producer: Teresa Toews
Script: Jay Grandin
Storyboard & Concept Dev: Jay Grandin, Rafael Mayani, Eric Pautz, Shawn Hight, Conor Whelan, Diego Maclean
Design: Eric Pautz, Rafael Mayani, Jay Grandin, Conor Whelan
Technical Direction: Matt James, Eric Pautz

3D Modelling: Eric Pautz, Shawn Hight, Diego Maclean, Will Brown, Matt James
2D Reference Animation: Jay Grandin, Conor Whelan
3D Animation: Matt James, Shawn Hight, Diego Maclean, Will Brown
Shading & Lighting: Matt James
Compositing: Eric Pautz, Matt James
Editing: Jay Grandin
VO Talent: Carly Walde
Music: Ambrose Yu
Sound Design: Ryland Haggis, Ambrose Yu