Mailchimp -
Rebrand
Brand Campaign Spots
2018
We had the wonderful opportunity to work with our pals at Mailchimp once more—this time to bring their new 'expert absurdist' absurdly to life. We created 4 spots based on illustrations in their new brand flavour.
What a pleasure to work with such exquisitely odd illustrations, commissioned from artists around the world by R/GA.
Growth
So you’ve been successful but want to be really successful. So you use Mailchimp. Duh.
Marketing Platform
Let’s say you run a business, and you want to grow your audience. So you use Mailchimp. It’s a platform. For marketing.
Guidance
Imagine you run a pottery school, and you want more foot traffic… but you don’t know much about marketing. Umm, you use Mailchimp.
Tools
Imagine running a business. Now imagine marketing it. Did you imagine Mailchimp?
You should have.
Keep it loose, you silly goose.
Clean it up, but keep it messy, if you know what we mean. Slap some computer ink on those rippling rasters. Perfectly imperfect, just like you.
Credits -
Client: Mailchimp
Agency: R/GA
Animation Directed by Giant Ant
Executive Producer: Teresa Toews
Creative Direction: Jay Grandin
Producer: Teresa Toews
Illustration: Franz Lang, Amber Vittoria
Animation: Henrique Barone, Conor Whelan, Diego MacLean, Taylor Peters, Sitji Chou, Jay Grandin
Music & Sound Design: Antfood