FITC reached out to us with the opportunity to make the titles for the Toronto 2016 edition with the theme LEVEL UP. We immediately had flash backs of 8-bit graphics and pixelated mushrooms and got to work creating a world that transitions from Tennis For Two to Street Fighter all the way to Adrift. We referenced 30 video games to create this mini-history of the evolution of gaming and introduce 75 speakers to the conference.


Client: FITC
Directed by Giant Ant
Producer: Liam Hogan
Creative Direction: Jorge R Canedo
Art Direction: Rafael Mayani
Additional Design: Jorge R Canedo, Nicholas Ferreira

2D Animation & Compositing: Jorge R Canedo, Nicholas Ferreira, Shawn Hight, Matt James, Max Halley
Cel Animation: Henrique Barone, Jorge R. Canedo, Jay Grandin
3D Modelling & Animation: Nicholas Ferreira, Matt James, Conor Whelan, Shawn Hight
Music & SFX: Antfood