CN x Pilot Pens -
Erase Bullying

Commercial
2020

We’ve made a pile of stop bullying spots with Cartoon Network as part of their ongoing program to end not-niceness, but it was extra special this time to work alongside Pilot Pens to add a bit more ink to the message.

Side note - those erasable pens are A+!

 
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Sometimes the right tool is all of the tools

This project is one of the fun ones where we end up mixing it all together. Believe it or not, despite the frame by frame character animation, we added the hand-scribbled look using After Effects. We even got to pull in some 3D to be controlled with an After Effects rig. Science!

 

Illustration Development -

 
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Credits -

Client: Cartoon Network
Agency: Cartoon Network
Directed by Giant Ant

Executive Producer: Teresa Toews
Executive Creative Director
Producer: Melissa Buisán
Creative Direction: Jay Grandin, Conor Whelan
Art & Animation Direction: Conor Whelan

Storyboard: Conor Whelan, Hugo Baurens
Illustration: Hugo Baurens, Genice Chan
Cel Animation: Johannes Fast, Ben Ommundson, Diego Maclean, Hugo Baurens
2D Animation & Compositing: Conor Whelan
3D Animation: Will Brown