BlueCross BlueShield North Carolina -
Today We

Brand Anthem
2019

A super-pan through North Carolina, from the ER to the classroom, from the mountains to the sea, showing how health needs unite us all. Thanks to our new pals at Ketchum for bringing us into this fun one.

Mixing Perspectives

There was a lot of information and context to cram into this spot, so we took a mixed perspective approach. It also helped us show various activities happening in different locations, while the continuous pan anchored us in the same period of time.

Executive Producer: Teresa Toews
Creative Direction: Jay Grandin
Producer: Cory Philpott
Art Direction: Eric Pautz
Storyboard: Eric Pautz, Jay Grandin

Illustration: Eric Pautz, Tom Goyon, Genice Chan
Animation Direction: Conor Whelan
Animation: Conor Whelan, Sitji Chou, Taylor Peters, Ben Ommundson, Greg Stewart, Junyi Xiao, Salvador Padilla, Josh Parker
Compositing: Conor Whelan, Greg Stewart, Eric Pautz